DIGITAL FUNDRAISING & COMMUNICATIONS MANAGER RESPONSIBILITIES
THE IRISH RED CROSS
The Irish Red Cross is an Irish charity and is part of the largest
humanitarian network in the world, the International Red Cross and Red
Crescent Movement. The vision of the Irish Red Cross is to be a
leading humanitarian organisation, providing impartial services and
support to vulnerable communities both at home and abroad. Our mission
is to identify and deliver humanitarian assistance, both at home and
abroad to those who are most in need.
In achieving this we will be guided by the fundamental principles of
the Red Cross:
Humanity, Impartiality, Neutrality, Voluntary Service, Unity,
Universality, Independence
JOB BRIEF
The Irish Red Cross is looking for an experienced Digital Fundraising
& Communications Manager to play a lead role in the digital
transformation of the Irish Red Cross.
The ideal candidate will have a proven ability to develop and
implement digital marketing campaigns from concept to execution with
an aim to increase donor acquisition and retention.
The candidate should also have an understanding of
inter-organisational digital communications processes and
opportunities and will support the organisation?s agenda to improve
internal communication and track the impact of activities throughout
the Irish Red Cross branch network.
The successful candidate will be a self-starter who demonstrates
strong initiative and leadership. They will be passionate about the
role of digital communications in advancing the mission of the Irish
Red Cross and be a key member of the?Irish Red Cross Fundraising
team.
RESPONSIBILITIES
Design and integration of digital fundraising and communications
strategy in line with the IRC?s broader fundraising and
communications objectives ? including implementation of scheduled
and emergency-response digital fundraising campaigns, donor
acquisition and retention strategies.
* Collaboration with the IRC IT Manager to design and integrate an
IRC network-wide internal digital communications plan.
* Coordination and optimisation of IRC social media engagement
strategy
* Measure performance of digital marketing efforts using the full
spectrum of digital analytics tools (Google Analytics, Web Trends
etc.)
* Management & ongoing maintenance of the IRC website.
* Collaboration with external developers and designers as necessary
? including management of online advertising campaigns in support of
established fundraising activities and structures.
* Bring insight in online marketing trends and keep strategies
up-to-date
* Optimisation of IRC donation pages to maximise responses to both
online and off-line marketing initiatives.
* Support the distribution of IRC newsletters and email marketing
campaigns.
REQUIREMENTS
* Minimum 5 years? experience of successfully designing and
implementing Digital Marketing campaigns, preferably within the
not-for-profit sector
* Preferred - third level qualification within the field of digital
marketing or equivalent
* Proven, excellent understanding of digital marketing concepts,
best practices and legal requirements
* Experience with:
* B2C social media promotional and fundraising campaigns ?
specifically via Facebook
* Google Adwords
* email campaigns and SEO/SEM
* Working knowledge of ad serving tools
* In-depth knowledge of web analytics tools (e.g. Google Analytics,
etc.)
* Skills and experience in creative content writing an advantage
* Experience working in the not-for-profit sector an advantage
* Analytical mind set and critical thinking
* Excellent communication and interpersonal skills
Salary: ?**Apply on the website**,**Apply on the
website**-?**Apply on the website**,**Apply on the website** ?
depending on experience
Please apply by 5pm, July **Apply on the website** by sending your CV
and Cover Letter to Catherine Harrison- **Apply on the website**
We need : English (Good)
Type: Permanent
Payment:
Category: Others
