Job Details: The Mater Foundation: CRM Manager


Irish Future
Talbot Street
Dublin 1
The Mater Foundation: CRM Manager
ROLE CRM Manager
REPORTING TO Director of Development

BACKGROUND AND CONTEXT

The Mater Foundation (MF) is focused on raising funds to fulfil our
mission to harness our supporters’ kindness and generosity and work
together with our partners to continuously transform and improve
patient care at The Mater Misericordiae University Hospital. We will
ensure that the Mater Hospital is at the forefront of research and
innovation and is a leader in healthcare in Ireland.  

This is an exciting time to join the Mater Foundation having just
completed a comprehensive strategic review. The organisation now has a
5 year roadmap to raise €**Apply on the website**m to harness our
success and implement this ambitious strategy for greater impact to
fund vital transformational research, medical equipment and
redevelopment. Being embedded in the hospital highlights our cause,
and we get to see first-hand the impact of our work.

ROLE PURPOSE/ SUMMARY

The role of the CRM Manager is to plan and implement a CRM strategy,
to maintain and enhance the integrity of the Mater Foundation’s
supporter data within the CRM system and to ensure continued user
confidence in the system and its content.
The role will incorporate daily data entry and data maintenance tasks
as well as providing user support to the team, bespoke reporting, data
enhancement, staff training and system improvement considerations.
The CRM Manager will act as the Data Protection Officer for the
Foundation and will work alongside the Governance & Compliance Lead to
ensure the Foundation is adhering to GDPR policies and working
procedures are in place.

PRINCIPAL DUTIES AND RESPONSIBILITIES

ROLE RESPONSIBILITIES:

Data integrity and quality

* Data input quality management - reviewing organisation and contact
entries and completing gap analysis from input source, via third party
platforms.
* Conduct regular hygiene checks and data cleansing to ensure data
integrity, providing suggestions to improve efficiencies.
* Lead on data segmentation, marketing analysis and enhancement by
tagging with the assistance of system categorisation.
* Create marketing data lists for telephone, post and email
campaigns and appeals upon request.
* Continually analyse, recommend, test, and implement data structure
changes as necessary.
* Conduct regular audits of all income coding.
* Import bulk files
* Import communications.

Support and Training

* Support training on CRM fundraising processes and respond to team
enquiries.
* Complete group and one-to-one training sessions
* Work with the fundraising team to enhance use of marketing
software and automation within the system to facilitate improved
supporter journeys.

Management Reporting and driving insights

* Create and generate data reports for analysis for all fundraising
activities.
* Provide key insights on donor activity, fundraising campaigns,
metrics for repeat giving, attrition and engagement

CRM System Promotion and Development

* Actively promote the functionality of the system amongst business
users
* Periodic user-group feedback
* Manage the importing and flow of fundraising data into the system
from internal teams and third party suppliers.
* Build CRM automation and workflows to facilitate supporter
journeys, maximize retention, average gifts and response rates.
* Develop database process and specification documentation as
required.
* Drive continuous improvement of system so that it continues to
meet user group needs and keeps pace with good practice CRM systems.
* Liaise with CRM account manager

Data protection

* Act as Data protection officer
* Create, update and implement policies
* Deliver and manage Data Protection training to all staff
* Ensure Data Protection Policies are enforced
* Continuous professional development in GDPR laws and policies
* Implement the Foundations data destruction policy.

QUALIFICATIONS AND EXPERIENCE

Skills & Experience

* In addition to being highly analytical, the candidate will also
have the ability to operate with a commercial perspective,
appreciating the importance of using data segmentation and analysis
techniques to support business development and marketing objectives.
* Technically, the candidate needs to possess significant data
management system experience, plus a strong understanding of Windows
desktop applications, in particular advanced Excel skills.
* These technical skills need to be complimented by equally strong
communication skills to ensure any insight and data is understood by
staff.
* The candidate should have a strong focus on delivering a high
level of service to users and have an aptitude for close attention to
detail. As the individual will spend time responding to user
enquiries, they should feel comfortable dealing with people at all
levels of the Foundation and managing expectations accordingly.
* Proven results using data as a platform to drive transformative
growth.

Essential Criteria:

* Relevant 3rd Level qualification in IT or equivalent or
demonstrable experience in database management
* Minimum of three years relevant experience in the last five years.
* Excellent knowledge of Raisers Edge CRM (or equivalent) with the
ability to resolve technical CRM issues.
* Expertise in Microsoft Office
* Expertise in data analytics/ segmentation/ development of reports
* Strong working knowledge of GDPR
* Experience in the Not For Profit sector

Person Specification

* Enthusiastic, passionate, flexible, adaptable and can-do working
attitude
* A natural problem solver with initiative and determination.
* Excellent communication skills with proven ability to work both
independently and collaboratively within a team environment
* Strong planning and organisational skills. Ability to work under
pressure and maintain meticulous attention to detail and accuracy.
* A commitment to continuous improvement.

TERMS

Permanent
Salary dependent on experience
Full-time (**Apply on the website** hours per week) (**Apply on the
website**% allocated to DPO responsibilities) 6 months probationary
period.
**Apply on the website** days annual leave
Pension entitlement after probationary period

TO APPLY

Please send a cover letter (maximum one page) outlining how your
experience and skills fit the role and an up to date CV to **Apply on
the website**.
Please insert CRM Manager in subject line.

CLOSING DATE **Apply on the website**th October **Apply on the
website** at **Apply on the website**.**Apply on the website**.


We need : English (Good)

Type: Permanent
Payment:
Category: Health

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