Job Details: PPC Analyst / Advertising Manager


JobsIreland
Jervis Street
Dublin 1
jobsireland.ie
PPC Analyst / Advertising Manager
RESPONSIBILITIES:
* Manage the day-to-day PPC advertising activities across multiple
search engines (Google, Yahoo, Bing etc.) and display networks
including the campaign planning, implementation, budget management,
performance review and optimisation of PPC campaigns.
* Produce weekly, monthly and quarterly reports with actionable
insights and recommendations.
* Develop PPC account strategies and new campaigns to increase
revenue, site-traffic, conversions and margins. Expand Alison&#**Apply
on the website**;s PPC advertising through the creation of new
campaigns.
* Optimise campaigns, keywords, ad copy, bid strategies, negative
keywords etc. on an on-going basis.
* Stay informed of industry trends and best practices, and
understands how they can be applied to Alison&#**Apply on the
website**;s accounts.

EXPERIENCE:
* Minimum 1 year?s online marketing experience with proven track
record in PPC and Google Analytics.
* Experience in managing large scale, complex PPC campaigns is an
advantage but not a requirement.
* Excellent knowledge of PPC optimisation techniques.
* Experience with analytical tools, in particular Google Analytics.
* Excellent working knowledge of Microsoft Excel/Google
Spreadsheets.
* Attention to detail and the ability to effectively multi-task in a
deadline driven atmosphere.
RESPONSIBILITIES:
* Manage the day-to-day PPC advertising activities across multiple
search engines (Google, Yahoo, Bing etc.) and display networks
including the campaign planning, implementation, budget management,
performance review and optimisation of PPC campaigns.
* Produce weekly, monthly and quarterly reports with actionable
insights and recommendations.
* Develop PPC account strategies and new campaigns to increase
revenue, site-traffic, conversions and margins. Expand Alison&#**Apply
on the website**;s PPC advertising through the creation of new
campaigns.
* Optimise campaigns, keywords, ad copy, bid strategies, negative
keywords etc. on an on-going basis.
* Stay informed of industry trends and best practices, and
understands how they can be applied to Alison&#**Apply on the
website**;s accounts.

EXPERIENCE:
* Minimum 1 year?s online marketing experience with proven track
record in PPC and Google Analytics.
* Experience in managing large scale, complex PPC campaigns is an
advantage but not a requirement.
* Excellent knowledge of PPC optimisation techniques.
* Experience with analytical tools, in particular Google Analytics.
* Excellent working knowledge of Microsoft Excel/Google
Spreadsheets.
* Attention to detail and the ability to effectively multi-task in a
deadline driven atmosphere.


We need : English (Good)

Type: Permanent
Payment:
Category: Others

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