ROLE: INDIVIDUAL GIVING MANAGER
REPORTING TO: Director of Development
BACKGROUND AND CONTEXT
The Mater Foundation (MF) is focused on raising funds to fulfil our
mission to harness our supporters? kindness and generosity and work
together with our partners to continuously transform and improve
patient care at The Mater Misericordiae University Hospital. We will
ensure that the Mater Hospital is at the forefront of research and
innovation and is a leader in healthcare in Ireland.
There has never been a more exciting time to join the Mater Foundation
as we have just completed a comprehensive strategic review. The
organisation now has a 5-year roadmap to harness our success and
implement this ambitious strategy for greater impact to support the
hospital in the best possible way, whether that?s through patient
support, vital research, medical equipment or redevelopment. Being
embedded in the hospital highlights our cause, and we see first-hand
the impact our work has.
This strategy has been fully endorsed by an extremely committed board
of directors who have fully supported the need for investment to drive
future growth.
ROLE PURPOSE/ SUMMARY
Reporting to the Director of Development, this is an exciting NEW ROLE
within the organisation.
The Individual Giving Manager will be responsible for developing and
implementing our individual giving strategy in order to deliver
significant growth in engagement and income from individuals. They
will lead our regular giving, direct mail and supporter acquisition
and retention programmes, ensuring timely communications and asks are
mapped seamlessly throughout the year.
The successful candidate will work closely with the Director of
Development, the Digital Marketing Manager, the National Campaigns
Manager and the CRM Manager to ensure an effective Individual Giving
strategy is in place.
The Individual Giving Manager has one direct report.
PRINCIPAL DUTIES AND RESPONSIBILITIES
THE INDIVIDUAL GIVING MANAGER WILL:
* Manage the delivery of the Mater Foundation?s individual giving
programme, including direct marketing, telemarketing, regular giving,
supporter communications, tax-back campaigns, legacies and online
income.
* Manage all aspects of face-to-face direct recruitment, including
agency management, upgrade, retention and reactivation strategies and
the regular giver recognition programme.
* Work with Communications and Marketing Officer to identify patient
impact stories.
* Manage annual direct mail programme and work with agencies,
printers and fulfilment houses on campaign briefs, creative concepts,
copy and artwork.
* Manage and track expenditure budget effectively.
* Manage and track set income targets and KPI?s and be willing to
adapt strategy if needed.
* Coordinate and manage the planning, preparation and implementation
of schedules for cold acquisition and retention appeals and campaigns.
* Develop and manage legacy giving and in-memory giving.
* Complete in-depth post campaign analysis of all individual giving
campaigns in order to learn, grow and improve our approach, narratives
and asks.
* Build meaningful relationships with current supporters, patients,
families and the Mater Foundation?s wider network of stakeholders in
order to report on impact.
* Work closely with the CRM Manager to ensure all supporter details
are captured accurately and with adequate consents.
* Provide operational and strategic support to ensure that the best
data protection principles are adhered to.
* Develop robust supporter journeys for all individual segments.
* Supply the Director of Development with timely and accurate
progress reports.
* Work closely with the Donor Care and Operations Team to ensure
excellent supporter care is in place to achieve optimum supporter
retention.
* Be an active member of the management team working to deliver key
objectives and goals in line with the strategic plan.
* Ensure all direct reports are managed and supported effectively
and in line with HR staff policies.
* Keep fully abreast of developments in fundraising and the
activities of other charitable organisations to identify market gaps
and new opportunities.
QUALIFICATIONS AND EXPERIENCE
ESSENTIAL EXPERIENCE & QUALIFICATIONS:
* 3rd level qualification in a relevant discipline
* 3 + years? solid, demonstrable experience and successful track
record at senior level in fundraising
ESSENTIAL SKILLS, KNOWLEDGE AND ABILITIES:
* Technical knowledge and experience in direct marketing and database
management
* Experience managing a high performing direct mail programme.
* A demonstrable understanding of how to deliver high levels of
customer service and care.
* Good understanding of the charity sector and the codes of best
practice in fundraising and governance in Ireland.
* Outstanding written and oral communications skills, with an
ability to communicate to different target audiences.
* Excellent interpersonal, networking and influencing abilities.
* Strong project management, people management, organizational and
planning skills. Experience in Digital Marketing a direct advantage.
* Excellent analytical and commercial skills to identify and target
new opportunities.
* Strong IT skills including MS Office; CRM management (Raisers Edge
experience an advantage); website & social media management.
PERSON SPECIFICATION
* A confident personality, with a can-do attitude.
* Self-motivated, approachable, innovative, and enthusiastic.
* Strong relationship management and interpersonal skills and the
ability to work well within a team.
* Must be a self-starter with high levels of drive and resilience.
* Must have a flexible approach and a commitment to solution-based
working.
* Excellent networking skills.
* Demonstrates a commitment to continuous improvement.
* Flexible approach to working ? on occasion there may be a need
to work outside your core hours.
* Excited to work in a fast-paced creative environment with a
commitment to the work of the Mater Foundation.
TERMS
* Full-time
* Agile Working Policy (remote working as agreed with line manager)
* 6 months probationary period.
* **Apply on the website** days annual leave & 2 gifted days &
public holidays
* **Apply on the website** hours per week
* Pension entitlement after probationary period
* Access to Employee Assistance Programme
* Bike to work scheme
TO APPLY
Please send a cover letter (maximum one page) outlining how your
motivation, experience and skills fit the role and an up-to-date CV to
**Apply on the website** . Please insert INDIVIDUAL GIVING MANAGER in
the subject line. Only those selected for interview will be contacted.
For informal enquiries please contact **Apply on the website**
CLOSING DATE: 5pm Friday **Apply on the website**th December **Apply
on the website**.
We need : English (Good)
Type: Permanent
Payment:
Category: Health
