Job Details: Senior Product & Marketing Manager


JobsIreland
Jervis Street
Dublin 1
jobsireland.ie
Senior Product & Marketing Manager
Location: Not Specified

Company

The client is a multi-national medical device manufacturer whose
mission is to improve the quality of life through the design,
development, and manufacture of high quality, affordable medical
products, for the benefit of patients and health professionals and
with respect to their employees.

Role summary

Reporting to the Chief Executive Officer, this is an all-encompassing
Product Management opportunity serving as a connection point between
the company and distributors across the Western European territory.
Aligned to the regional nature of the position, the role holder can be
based remotely throughout the specified countries in Western Europe.

Responsibilities

Implement the Regional Marketing Action Plan related to the product
line in order to reach the Growth Objective in the region.

1. Define priorities for his/her product line in the Region, through:

*Market analysis

* Targeting & positioning adjustment within the region

* Pricing

* Business case development

2. Develop and implement regional marketing initiatives related to
his/her product line, especially related to digital activities

* Identify needs for localized marketing collaterals in coordination
with different vendors.

* Define and implement regional product launch planning

* Maintain NPI updates and communications for product line

* Develop and cultivate a regional KOL network for respective product
lines

* Maintain ownership as product line point of contact for Western
Europe

3. Preparation of Marketing Plan for Europe

* Create monthly & Quarterly Reports under the supervision of the
Senior Manager Marketing Europe,

* Maintain market watch including trends respective for product line
responsibility including competitive intelligence.

4. Share information with other stakeholders within the company

* Coordinate information exchanges between the manufacturing managed
by the company and the distributors in Western Europe, with a focus on
clear and concise information to maintain forecast and orders.

* Coordinate monthly calls with the marketing and order processing
team in order to maintain visibility of product line status, needs,
issues, and market intel.

* Routinely share updates with the marketing and NPI of the company to
support the main product line.

* Work with the product engineering team to handle the customer
complaints and feedback and report back to the customers.

5. Schedule calls & meetings to review product status and updates with
the distributors in the region.

6. Develop effective communication and operation in the marketing
within the company.

Requirements

* Solid scientific background in Biology or Medical Education (BSc,
MSc, PhD, MD, Pharm D) with a marketing/business training (Master in
Marketing, MBA) beneficial but not required

* Proven experience in the medical device industry with a strong
understanding of endoscopy products, technically and medically

* Experience in a commercial product launch in the healthcare industry

* Skilled in Marketing, especially downstream marketing and marketing
mix

* Familiar with Digital Marketing and CRM processes

* Skilled in clinical and demand generation marketing in the medical
device area.

* Experience with product life cycle management in disposable medical
device

* Proven listening, negotiating, and influencing skills

* Experience in selling as a field sales representative account
manager is beneficial

* Experience in working in a multicultural environment

* Excellent communication & presentation

* Fluent English, other languages beneficial

Remuneration

Attractive remuneration will be offered in line with experience and
would be firmed up during the interview process. If interested to
explore please apply to enclose your CV in PDF format and Cover Letter Location: Not Specified

Company

The client is a multi-national medical device manufacturer whose
mission is to improve the quality of life through the design,
development, and manufacture of high quality, affordable medical
products, for the benefit of patients and health professionals and
with respect to their employees.

Role summary

Reporting to the Chief Executive Officer, this is an all-encompassing
Product Management opportunity serving as a connection point between
the company and distributors across the Western European territory.
Aligned to the regional nature of the position, the role holder can be
based remotely throughout the specified countries in Western Europe.

Responsibilities

Implement the Regional Marketing Action Plan related to the product
line in order to reach the Growth Objective in the region.

1. Define priorities for his/her product line in the Region, through:

*Market analysis

* Targeting & positioning adjustment within the region

* Pricing

* Business case development

2. Develop and implement regional marketing initiatives related to
his/her product line, especially related to digital activities

* Identify needs for localized marketing collaterals in coordination
with different vendors.

* Define and implement regional product launch planning

* Maintain NPI updates and communications for product line

* Develop and cultivate a regional KOL network for respective product
lines

* Maintain ownership as product line point of contact for Western
Europe

3. Preparation of Marketing Plan for Europe

* Create monthly & Quarterly Reports under the supervision of the
Senior Manager Marketing Europe,

* Maintain market watch including trends respective for product line
responsibility including competitive intelligence.

4. Share information with other stakeholders within the company

* Coordinate information exchanges between the manufacturing managed
by the company and the distributors in Western Europe, with a focus on
clear and concise information to maintain forecast and orders.

* Coordinate monthly calls with the marketing and order processing
team in order to maintain visibility of product line status, needs,
issues, and market intel.

* Routinely share updates with the marketing and NPI of the company to
support the main product line.

* Work with the product engineering team to handle the customer
complaints and feedback and report back to the customers.

5. Schedule calls & meetings to review product status and updates with
the distributors in the region.

6. Develop effective communication and operation in the marketing
within the company.

Requirements

* Solid scientific background in Biology or Medical Education (BSc,
MSc, PhD, MD, Pharm D) with a marketing/business training (Master in
Marketing, MBA) beneficial but not required

* Proven experience in the medical device industry with a strong
understanding of endoscopy products, technically and medically

* Experience in a commercial product launch in the healthcare industry

* Skilled in Marketing, especially downstream marketing and marketing
mix

* Familiar with Digital Marketing and CRM processes

* Skilled in clinical and demand generation marketing in the medical
device area.

* Experience with product life cycle management in disposable medical
device

* Proven listening, negotiating, and influencing skills

* Experience in selling as a field sales representative account
manager is beneficial

* Experience in working in a multicultural environment

* Excellent communication & presentation

* Fluent English, other languages beneficial

Remuneration

Attractive remuneration will be offered in line with experience and
would be firmed up during the interview process. If interested to
explore please apply to enclose your CV in PDF format and Cover Letter

We need : English (Good)

Type: Permanent
Payment:
Category: Others

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Please Provide a Cover in the English Language.
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